Talk about how to do good Amazon listing, the sellers are also different opinions, because the management method is different, of course, the view is also so different. But it is undeniable that any operation process is not only a technology, it has a certain business logic behind it. So – called, the technology is the operation, the Tao is a reason, a brand to convey to the concept of consumers in the different parts of the listng have a professional presentation.
After the new product was added to the shelves, how to do well in the commercial logic of listing, the selling points, title, description of the perfect presentation?
First of all, the title plate, the more concise the better, but the outstanding, the focus and selling points must be highlighted, or how others know your product? Therefore, it is generally recommended to follow the brand name + product name + the core selling points of the product, such mode to do.
Second, picture this, according to Amazon's requirements of the picture, first of all to restore the real goods, and then for the beautiful picture can be properly landscaped, multi-angle shooting all – round, of course, it is best to use the actual effect.
The texture of the product can be reflected in the picture, including the panorama, the front view, and the two angles of the picture to be placed in the first two places. In order to be vivid and real, you can add a few different life scenes.
The shooting display is to have an angle upward tilt, through the facts proved to be effective to the proportion of the scale, after thousands of verification found 1: 1.3 is the proportion of gold.
Bullet point, describes the section, starting with aspects of product parameters, appearance, uniqueness, etc.
Product parameters include material color, etc., uniqueness is the function. Of course, product uniqueness refers only to the characteristics of your own products, not the characteristics of the same type of products, or you have worked hard to describe, find these advantages are not all your own shop, but the entire industry, so what role? It's all hype about the same kind of products.
And what you have to do is make a difference, give the customer a reason to buy you here instead of the product. In fact, the selling point of a product more can not be limited to the product itself, to describe the added value of the product from the deeper aspects, and this value added is in line with some psychological expectations of the purchase point.
In addition, do not let a person who do not understand the product at the depth of the product to edit the product, just like there are some localization, please the local people to edit the text of the same reason, the reason is very simple, the people you look for outside, do not necessarily understand your products. What sums it up may be distorted.
The last point is that for some products with no after-sales service, it is recommended to add the service life warranty, because the customer through the first four points out the product features, and their own needs, in the fifth point see this service is not very happy, of course, this is a start. Can't be the reason he came to our page for the final purchase.
Price For products shipped by FBA, the actual purchase price is 15 % – 35 % higher than the lowest price of the same product, not the lowest price. The reason is simple one is to have a floating profit space in some festivals and activities promotion, the second is for a mature listing, if the content is good enough, such price consumers are willing to accept.
The product description section, in conjunction with the use of the main diagram in the form of text again like the customer to convey may bring him a pleasant experience, this is also the theme of a visual merchandising after the secondary marketing. In addition, this section actually carries on the further expansion and explanation to the front title and the five points. The core selling points of the product, followed by a few more points, can give the customer what benefits, solve the problem and some after-sales service, return goods rules and so on. Use html format to edit, general bold, branch and so on special marking, make the entire layout of the primary and secondary clear, clear. The buyers seem to be at a glance.
Core selling points can be considered from the following aspects:
1. know your customer base. Find the customer what he wants most.
2. more features of the display make the customer feel that your product is more powerful than he thought.
Tell the customer what he can do, not what you have. Don't put the technical parameters, but say what you can do through our function and what you can do.
4. give the guest the space to imagine. Let the guests have unlimited association with your products.
5. describe the product features in a short, clear sentence.
This is my understanding of the new product, we feel good can try to do, what problems encountered, welcome to stay posted.